The future of multichannel commerce.
Streamline multichannel ecommerce across Amazon, Walmart, Target Plus, eBay, and Shopify — simple, scalable, profitable. Operator-led services plus our inventory sync SaaS keep every SKU, price, and stock level in lockstep, on every channel.
Built and shipped on
Services
Ten disciplines. One operator.
Everything we sell, we run ourselves. No agency layers, no junior account managers — just systems built by an operator who's lived inside Seller and Vendor Central for a decade.
Suspension & Reinstatement
Plans of Action that pass review on Section 3, Code of Conduct, IP, inauthentic, and safety complaints — including accounts Amazon called permanently closed.
- Root-cause investigation and evidence chain
- POA drafting, escalation, and Account Health follow-through
- Preventive controls written into your SOPs
Median reinstatement under 21 days across 200+ cases.
Listing Optimization & SEO
Full listing rebuilds: titles, bullets, descriptions, backend search terms, A+ Content, Premium A+, and Brand Story tuned for both ranking and conversion.
- Intent-weighted keyword research and indexation audit
- Conversion-tested copy and image hierarchy
- A+ / Premium A+ modules and Brand Story builds
Documented page-1 lifts on 10,000+ ASINs.
AI Image Enhancement
Studio-grade product photography editing, lifestyle composites, and infographic mains engineered to convert above category benchmark.
- Main image cleanup and Amazon TOS compliance pass
- Infographic and comparison-chart mains
- Lifestyle composites generated from product cutouts
Average +18–47% CTR lift after image refresh.
Vendor Central Management
End-to-end 1P operations: POs, chargebacks, shortage claims, catalog hygiene, and A+ for vendors — the unglamorous work that protects your margin.
- Chargeback and shortage-claim recovery
- Catalog hygiene, NIS resolution, and item setup
- Negotiation prep for AVN and terms reviews
Chargebacks reduced up to 60% on active engagements.
Multi-Platform Expansion
eBay, Walmart Marketplace, Target Plus, and Shopify — integrated, synced, and launched without breaking your hero Amazon SKUs.
- Catalog mapping and per-channel content adaptation
- Fulfillment, tax, and shipping configuration
- Synced inventory and pricing via our SaaS platform
First-90-day GMV on new channels from $50K to $180K+.
Custom AI Tools
Claude- and Gemini-powered listing optimizers, bulk image pipelines, automated keyword research, and competitive intel dashboards — built in-house.
- Listing optimizer trained on your category data
- Bulk image enhancement pipeline
- Competitor price, BSR, and content-gap dashboard
Replace $1,000+/mo SaaS stacks with owned tooling.
Inventory Sync SaaS
Our web app keeps inventory, pricing, and orders in lockstep across every marketplace — a single source of truth for multichannel ops.
- Real-time SP-API, Walmart, Target Plus, eBay, Shopify sync
- Master SKU model with per-channel overrides
- Stockout, sell-through, and channel-margin alerts
Eliminates oversells across 12,000+ SKUs in production.
PPC & DSP Management
Sponsored Products, Brands, Display, and DSP — campaign architecture and bid management tuned to true profitability, not ACOS theater.
- Campaign structure rebuild and negative-keyword sweep
- Bid automation tied to inventory and margin
- Weekly performance and TACoS reporting
Typical TACoS improvement of 20–35% in 60 days.
Brand Registry & IP
Enrollment, Transparency, Project Zero, hijacker takedowns, and IP enforcement — protecting your catalog and your margin.
- Brand Registry enrollment and role provisioning
- Counterfeit and hijacker takedowns
- Transparency / Project Zero onboarding
Hijacker removal in 24–72 hours on registered brands.
FBA Prep & Packaging
Receive, prep, label, and ship inbound to Amazon FCs — poly-bagging, FNSKU labeling, expiration dates, bundling, and hazmat handling, all to current FBA spec.
- FNSKU labeling, poly-bagging, and bundling
- Fragile dunnage, SIOC certification, and hazmat prep
- Inbound shipment plans, palletization, and LTL routing
Key benefits
Operator-led
Work directly with the specialist running the strategy. Zero hand-offs.
Proprietary tooling
AI software we built in-house — not a Fiverr template.
Compliance-first
FDA, brand registry, and SP-API best practices baked into every engagement.
Measurable outcomes
Reinstatement timelines, rank deltas, and GMV — reported weekly.
Areas of expertise
New · Inventory Sync SaaS
One catalog. Every channel. Always in sync.
Our inventory web app keeps Amazon, Walmart, Target Plus, eBay, and Shopify in lockstep — so you stop firefighting oversells and start scaling channels with confidence.
Real-time sync
Inventory, pricing, and order state propagate across every channel in seconds — no overselling, no stale stock.
Native integrations
Amazon SP-API, Walmart, Target Plus, eBay, Shopify, plus 3PL and WMS connectors out of the box.
Single catalog
One master SKU record with per-channel overrides. Map variants, kits, and bundles without spreadsheets.
Operations dashboard
Stockout risk, sell-through, and channel margin in one view. Alerts when something needs your attention.
Categories
Where I've operated.
Specialist depth in the categories that punish generalists.
Automotive Wheels & Tires
Compatibility data, oversize fulfillment, restricted-brand approvals.
Apparel & Clothing
Variations done right — size, color, parentage, returns under control.
FDA-Regulated Products
Supplements, OTC, cosmetics, medical devices. Compliance experience that survives audit.
Consumer Electronics
Brand registry, gated categories, technical bullets that match search intent.
Home & Kitchen
High-velocity SKUs, image-led conversion, ranking in saturated subcategories.
AI & Tools
I don't just consult — I build the tools.
Most consultants hand you a deck. I hand you software. Apps and pipelines I built to run my own accounts — now running for clients.
- Custom inventory management apps built for multi-marketplace SKUs
- AI listing optimizer powered by Claude + Gemini
- Bulk image enhancement pipeline — hundreds of mains in hours
- Automated keyword research with intent-weighted scoring
- Competitive intelligence dashboards (price, BSR, content gap)
Process
How the work actually runs.
Audit
Full account, listing, and category teardown. We find what's leaking.
Strategy
Prioritized roadmap with measurable targets — reinstatement, rank, conv.
Execute
I run the work. POAs filed, listings rewritten, tools deployed.
Scale
Multi-platform launch, ad efficiency, and ongoing protection systems.
Case Studies
Selected case work.
Real engagements, real numbers. Brand names are protected under NDA — references available on request.
Recovered a $2.4M/yr account flagged for inauthentic complaints
Section 3 suspension on a 7-year-old account; two prior POAs rejected.
Forensic supplier audit, root-cause POA rewritten with invoice chain and corrective controls, escalated through Account Health.
Full reinstatement with no loss of search rank.
Took a stalled supplement SKU from page 6 to top 3 organic
FDA-regulated SKU stuck below page 5 for its money keyword for 9 months.
Backend keyword rebuild, A+ refresh, compliant claims rewrite, and a 30-day external traffic + review velocity plan.
Top-3 organic rank and a 412% lift in 30-day sessions.
Launched an automotive brand on Walmart + Target Plus in 30 days
$8M Amazon-only brand needed to de-risk channel concentration before peak.
Catalog mapping, fitment data normalization, oversized fulfillment setup, and synced inventory via custom middleware.
$180K in first-90-days GMV across the two new channels.
Credentials & Certifications
Trusted across the Amazon ecosystem.
Registered partnerships, regulated-category experience, and the engineering credentials behind our tooling.
Amazon SP-API Solution Provider
Registered developer building against the Selling Partner API with Amazon-approved data-handling practices.
Amazon Brand Registry Specialist
Hands-on with enrollment, IP enforcement, A+ Premium, and Brand Story builds for protected catalogs.
FDA-Regulated Category Experience
Supplements, OTC, cosmetics, and medical devices — listings written to survive compliance review.
Data Protection & PII Compliance
SP-API client and customer data handled per Amazon's Data Protection Policy and DPP-1.4 controls.
Independent Software Vendor
In-house AI tooling: listing optimizers, image pipelines, inventory sync, and competitive intel dashboards.
Multi-Channel Marketplace Partner
Operating partner experience on Walmart Marketplace, Target Plus, eBay, and Shopify Plus.
Testimonials
What clients say.
Reliability, expertise, and outcomes — in their words.
"Our account was suspended on a Friday. By the next Friday we were live again. The POA Jose wrote was the most thorough document Amazon had ever seen from us."
"We'd been on page 4 for our hero keyword for almost a year. Two weeks after the listing rebuild we were top 3 and revenue more than doubled."
"Most agencies talk in slides. Makinateck shipped us actual software — an inventory sync that replaced a tool we were paying $1,400/mo for."
"Reliable, responsive, and the only partner we've trusted with our Vendor Central catalog. Chargebacks are down 60% since onboarding."
Why me
Jose Rodriguez. Operator first, consultant second.
A decade inside Amazon Seller and Vendor Central. FDA-regulated category experience that survives compliance review. A developer background that turns ops bottlenecks into shipped software. I don't outsource the thinking, and I don't outsource the work.
Contact
Tell me what's broken.
I'll tell you what wins.
Reply within 24 hours. If your account is suspended, send the performance notification in the message and I'll triage same-day.
Book a strategy call
30 minutes. Bring your storefront URL and the problem you want solved.
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